Top Wine China Exhibition June 2015, a great success!
Thank you to everyone who visited our stand at the Top Wine China exhibition in Beijing in June, it was a pleasure meeting you.
Over the three days of the event our stand was a hype of activity. Our prominent corner location within the Australian Pavilion provided us with a high profile to the passing traffic of visitors. This show which is mainly targeted to wine industry people meant our enquiries were more relevant to meeting with potential resellers of our wine brands.
Hamish Seabrook, Dean McCracken and Jeff Herdman were all present at the show to talk with the visitors. Kathleen, Alysa and Jim were also present to handle any enquiries and help with translating.
Since the event Dean has been busy with follow up emails to all those visitors who left their details from an interest in our company.
If you have any interests about importing and / or selling our Premium Australian wine, please freely send us an email and we will be more than happy to discuss any interests you have in our wines.
Top Wine Show China 2015
Boroka will officially enter the Chinese wine market in June this year by exhibiting at the TopWine China trade show in Beijing. The show dates being 4th to 6th of June will expose Boroka to hundreds of Chinese wine distributors who will attend the trade show from many provinces around China.
The Boroka exhibit will be within the Australian wine pavilion and is stand number 1500. This large, high profile corner stand will provide Boroka with fantastic exposure and enormous potential to find a suitable Chinese partner. The stand will be shared with winemaker Hamish Seabrook who will also exhibit his Seabrook Wines.
New releases of Boroka’s ‘The Pinnacle’ Great Western Shiraz and ‘The Pinnacle’ Coonawarra Cabernet Sauvignon will be a feature of the show. These wines have been bottled under cork into taller super premium bottles to suit Chinese wine consumers.
Attending the wine show will be family member Dean McCracken, winemaker Hamish Seabrook, and sales manager Jeff Herdman.
We look forward to meeting you all there!
Vintage 2014 – ‘A Winemakers Eye to Vintage’ – Marketing Video and Pictures
During vintage (harvest time of grapes) the Red Kangaroo marketing team stepped out into the vineyards with winemaker Hamish Seabrook to get a close up view of vintage time. The marketing team followed Hamish around the vineyards while he analysed the grapevines and talked with vineyard managers to determine when the perfect time was to harvest the grapes. Hours of video footage and hundreds of photos were taken to arrive with an end result which was absolutely spectacular…….! A 13 minute video diary of Hamish’s role was created and uploaded to YouTube which consists of Hamish’s commentary, aerial footage of the vineyards, and a unique video of the grapevine harvesters working at night. This stunning video has been presented to a number of Chinese customers with create interest. You can view this video by simply clicking onto the YouTube links in this website.
Clare Valley Vineyard – Spectacular Views from the Air
To assist with the marketing of the Red Kangaroo Wine branding throughout Asia, the company invested in some aerial photography. Experience the grandeur of the Red Kangaroo vineyard and processing plant. Located in one of Australia’s top wine growing areas of South Australia this aerial footage features breathtaking views of this vast and beautiful landscape. (Footage recorded in October 2013).
China wine market visit ensures and exciting future for The Red Kangaroo Wine Company
On the back of another fantastic award rating by James Halliday’s Australian Wine Companion 2014, Chief Winemaker Hamish Seabrook and Marketing Manager Dean McCracken recently visited the China market to promote this outstanding achievement. During their visit they met with key distributors and potential cooperatives for new lines of wine products which will be released in 2014. A visit to Tiananmen Square and ‘Qianmen Dajie’ (Chairman Street) provided an ideal opportunity to take some photos and enjoy site seeing. The outcome of the visit will provide an exciting future for The Red Kangaroo Wine Company and Seabrook Wines future and commitment to the China wine market.
Seabrook Wines awarded as 5 ‘Red Star’ Winery by James Halliday for the 4th year running
The 2014 edition of James Halliday’s Australian Wine Companion which is regarded as the ‘wine bible’ of Australian wine, has again rated Seabrook Wines as a 5 Red Star Winery. Chief Winemaker Hamish Seabrook was excited to receive the news which supports his quest to continue producing high quality wines which the Seabrook family has built their reputation from since 1878. Every wine which was judged scored well into the 90 + points; Seabrook ‘The Merchant’ Barossa Valley Shiraz – 95points Seabrook ‘The Chairman’ Great Western Shiraz – 94 points Seabrook ‘The Judge’ Eden Valley Riesling – 93 points This is another exceptional result for the Seabrook Winemaking family.
China now the largest consumer of bottled Australian wine
China’s love affair with wine is growing, especially high-end vintage from down under. Australia exported a record 44 million litres of wine to China last year. A sudden deluge over the Hunter Valley, but there are plenty of sheltered spots for Chinese tourists to savour the wine and the view. Executive Manager of Hunter Valley Wine Country, Dean Gordon, said, “The Hunter Valley is famous for its Semillon white wines varieties, and we’re seeing some of these Asian markets discovering that for the first time.” Bruce Tyrrell is from one of the oldest wine growing families here. He is also one of Australia’s most active sellers to the Chinese market. Bruce’s company exports about a quarter of a million of bottles of wine to China each year, mostly Shiraz. He is predicting huge growth among young female Chinese drinkers. They come to his tasting rooms asking to try fresh whites, like Verdelho. Bruce Tyrrell said, “the next job that Australia’s got to do is to make sure we own that group of women that are now say 18 to 35, that they learn to drink and really enjoy Australian wines.” Despite the high dollar, China’s demand for premium Aussie wine can only be described as insatiable. Australian bottled wine exports to China have increased by 15% over the past year. 35 million litres of bottled wine was sent to the mainland in 2012. The strong growth is coming from higher priced premium wines above $10 per litre. China is now the biggest destination for Australian bottled wine exports, ahead of the U.S. Australian wine makers aren’t the only ones trying to appeal to the increasingly sophisticated Chinese pallet. The challenge is to differentiate themselves from other New World premium wines from New Zealand, South Africa and Chile. Businessman Leo Huixng has brought his family from Nanjing to the Hunter Valley. With China and Australia’s economies becoming more entwined, he thinks high-end Australian wines are better value in China than French. It is a known fact that wealthy Mainland Chinese are starting to take wine culture seriously. Australia’s wine makers are poised to reap the harvest. Source CCTV.com – China